I. Marketing Philosophy

We uphold the corporate mission of "Committing to technological innovation to create value for customers" and adhere to the business philosophy of "Leading by quality, driven by innovation, grounded in integrity, and co-creating value through joint progress". We thoroughly identify customers’ expectations and demands, accurately track industry trends and market shifts. Through continuous technological breakthroughs and meticulous craftsmanship, we advance product iteration and upgrade, and deliver customized product and service solutions tailored to customers’ practical needs.

We have established a full-spectrum, end-to-end service system and rapid response mechanism. Thoughtful, professional value-added services help us gain customer recognition. Supported by high-quality products and services that deliver tangible value to clients, we foster sound partnerships featuring mutual benefit, win-win results and coordinated growth.

II. Core Business

Since its establishment, the company has long focused on the R&D, design, manufacturing, sales and technical services of special rolling mill equipment including guides, temperature control devices, loopers, guide beams, guides for hot rolled strips and roller tables. Our products enjoy wide application and solid market reputation.

We hold prominent leading advantages in the industry, especially in the design and manufacturing for multi-slit bar rolling, high-speed bar mills, special steel bars, new rolling mill production lines, covering production processes, guides and water cooling devices; commissioning technical support for newly built rolling lines; as well as scheme design and turnkey construction of technical transformation projects.

In recent years, leveraging our in-house R&D team and complete advanced manufacturing equipment, we have actively expanded into markets for wear-resistant alloy equipment, metallurgical roller tables, casting products and auto parts, achieving rapid business growth.

1. Guide Assemblies

Full-range guide assemblies, guide beams, rotary guide bases, roll cooling water pipes and spare guide parts for rolling lines producing bars, high-speed wire rods, high-speed bars, special steel bars and wires, KOCKS reducing/sizing mills, section steels (angle steel, channel steel, flat steel, I-beam, H-beam, special-shaped steel), strip steel and seamless steel tubes.

2. Temperature Control (Water Cooling) Devices

Complete water cooling temperature control assemblies, nozzles, guide chutes and guide pipes for bar, high-speed wire rod, high-speed bar and special steel bar & wire rolling lines.

3. Wear-resistant Alloy Equipment

Various seamless tube piercing plugs, wear blocks, wear-resistant looper rollers, wear-resistant roller tables, wear-resistant guide chutes and pipes; customized manufacturing and repair services for laser cladding products.

4. Loopers

Complete looper assemblies, looper rollers and other consumable parts for all types of rolling lines.

5. Roller Tables

Billet conveying roller tables, furnace cantilever rollers, laminar cooling rollers for strip lines, and all other conveying roller tables for rolling mills.

6. Casting Products

Custom design and manufacturing of precision alloy castings for metallurgy, petrochemical, automotive, machinery processing and other industries.

7. Technical Services

• Production process diagnosis and optimization for all rolling lines;

• Design and optimization of pass diagrams, roll layout drawings and rolling schedule tables;

• Design of process equipment including guides, temperature control devices and loopers for new production lines;

• Commissioning technical services for newly commissioned rolling lines;

• Scheme design and turnkey contracting for technical transformation and upgrading projects.

8. Auto Parts

Custom design and manufacturing of various auto spare parts and tooling fixtures.